Advertisement Writing


Advertisement Writing – Complete Notes (Educart Edition)

What is Advertisement Writing?

An advertisement (ad) is a short and attractive form of communication meant to inform, persuade, or influence people to take an action — like buying a product, using a service, joining a course, or supporting a cause.

Advertisement writing means creating catchy, brief, and persuasive content that promotes an idea, product, service, or event.

🧱 Format of Advertisement Writing

1. Classified Advertisements

  • Short and compact ads published in newspaper columns.

  • They are formal, factual, and within 50 words.

  • Must be enclosed in a box.

  • Contain essential details only (no decorative language).

Format:

Title (in capital letters)
Body (short, clear sentences)
Contact details (Name, address, phone)2. Display / Commercial Advertisements

  • Larger, more colourful, and attractive.

  • Used for promotions, events, sales, or new launches.

  • Can include slogans, pictures, and creative language.

  • Not limited to 50 words.

Format:

Name of the company / organisation
Catchy heading / slogan
Details of product / service / event
Offers / discounts / date / venue
Contact details

Types of Classified Advertisements

Type Purpose Example Keywords
1. Situation Vacant / Wanted Announce job openings or seek jobs Wanted, Required, Apply to, Contact
2. Sale / Purchase (Property) Sell or buy houses, flats, plots For Sale, Available, Contact
3. Sale / Purchase (Vehicle) Sell or buy vehicles For Sale, Model, Price
4. Sale / Purchase (Household Goods) Sell or buy used goods Available, Wanted, Contact
5. To Let Rent or seek accommodation Wanted, Available, Rent
6. Missing / Lost & Found Locate missing persons, pets, or items Missing, Lost, Reward
7. Travel & Tours Promote tour packages Special offer, Booking open
8. Matrimonial Seek marriage alliances Alliance invited, Bride/Groom wanted
9. Obituary Announce death or remembrance In loving memory, Passed away
10. Appeal Seek public support/donation Appeal, Request, Donate
11. Educational Promote courses/institutes Admissions open, Join now

Important Points for Classified Ads

  • Keep it within 50 words.

  • Use short, catchy phrases.

  • Language should be formal, simple, and factual.

  • Include all essential information (name, address, contact).

  • Always draw a box around the ad.

Examples

🧍‍♂️ Situation Vacant

WANTED
A canteen manager for Akash Public School, Agra. Graduate with 5 yrs experience in hospitality management. Must be honest and disciplined. Apply to the Principal, Akash Public School, Agra, by 10 Nov 2025.
Contact: 9898XXXXXX

Situation Wanted

AVAILABLE
Computer Engineer with B.Tech (CS) and 3 yrs experience in software development seeks suitable job in Delhi/NCR. Fluent in Java, Python. Contact Arun, Civil Lines, Agra.
Ph: 98XXXXXX45

Property for Sale

FOR SALE
Independent 3 BHK house, 200 sq yds, well-ventilated, park-facing, near Metro, North Delhi. Price ₹85 lakh (negotiable).
Contact: Owner – Ayyappa, 20 Kisan Nagar, Cochin, Ph: 98XXXXXX67

Vehicle for Sale

FOR SALE
Honda City 2020 Model, white, single owner, excellent condition, full insurance, 20 km/l mileage. Price ₹8 lakh (negotiable).
Contact: Kiran Kumar, Ph 98XXXXXX32

Household Goods for Sale

FOR SALE
Used laptop Dell Inspiron 15 (2021), 8 GB RAM, 512 GB SSD, perfect condition. Expected price ₹25,000.
Contact: Shovik, Nagpur, Ph 98XXXXXX90

To Let

TO LET
2 BHK flat available in Rohini, Delhi. Well-furnished, near metro station, 24 hr water supply. Expected rent ₹18,000/month.
Contact: Shweta, Ph 98XXXXXX21

Missing Pet

MISSING
Lost brown Labrador dog “Tommy”, 2 yrs old, black collar tag, lost near Park Road on 25 Oct. Reward offered to finder.
Contact: Ramesh, Ph 98XXXXXX44

Lost & Found

LOST
Lost black handbag in Metro between Shastri Nagar and Tis Hazari. Contains passport and certificates. Finder please contact Gopa, 4 Manav Road, Kanpur. Reward offered.

Travel & Tours

MIDTOWN MAGIC TOURS
Special Shimla package – 5 Days / 4 Nights. Inclusive of travel, meals & sightseeing. Exciting discounts for groups & students.
Contact: MidtownMagicTours.com / Ph 98765XXXXX

Matrimonial

ALLIANCE INVITED
For 35-year-old NRI divorcee settled in Canada. Well-placed engineer looking for educated, family-oriented Indian bride.
Contact: Ashok Kumar, Email: ashok.nri@xyz.com

Obituary

IN LOVING MEMORY
With deep sorrow we announce the demise of Mrs Shanti Devi on 25 Oct 2025 after a brief illness. Prayer meeting at Shiv Mandir, Bhopal on 27 Oct 2025 at 5 pm. – Family

Appeal

APPEAL
Donate generously to support the families of Kargil martyrs. Send cheques to Defence Relief Fund, New Delhi. Your help matters!

Educational

ADMISSIONS OPEN
Aakash Institute, Kotdwar – Vocational Courses in Computer Applications, Graphic Design & Digital Marketing. Experienced faculty, modern labs, affordable fees.
Contact: AakashInstitute.in / Ph 98XXXXXX78

Tips for Advertisement Writing

For Classified Ads:

  • Use attention-grabbing words (Wanted, For Sale, Missing, etc.).

  • Be brief and factual (max 50 words).

  • Write in simple, formal English.

  • Include contact details at the end.

  • Enclose in a box.

For Display Ads:

  • Use brand name and slogan.

  • Mention key details (offer, price, duration, etc.).

  • Include attractive layout or tagline.

  • Can be colourful and creative.

Benefits of Advertisement Writing

  • Builds awareness and promotes products or services.

  • Improves communication and marketing skills.

  • Helps in real-life situations like selling, hiring, or appealing for help.

  • Encourages creativity and concise writing.

Practice Questions

  1. Write an ad for a TGT (Maths) teacher for your school.

  2. Write a Missing Person ad for your 5-year-old brother.

  3. Write an ad to sell old household furniture.

  4. Write an obituary for your mother.

  5. Write an appeal to students to donate for Kargil martyrs.

  6. Write an ad for Haj tour packages.


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